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  8. Creating A Google Ad Campaign

Creating A Google Ad Campaign

Level 1– Campaign -Create Multiple

2- Ad Groups

3- Keywords

4- Ad A,B,C e70

  1. Select ” New Campaign ”
  2. ” Create A Campaign W/o A Goals Guidance”
    • Search Campaign: Text Ads based on keywords people type in
    • Shopping Ads: Home images and go to specific product
    • Display Ads: People see when scrolling other content
    • Video Ads: Appear on YouTube
    • App Ads” If your selling An app
    • Smart Ads:
    • Local Ads:
    • Discovery Ads:
  3. Select ” Search “Campaign”
  4. Select ” Website visits” Next Enter “Website URL” Next Name The Campaign Then Continue
  5. Budget $25-$50 ( set to 100% )

Bidding: Set to Clicks

Later chose conversation

Cost per click is based on

  • Your price = The ad rank of the person below you Divided by Your Quality score + 0.01

Quality Score 1-10 10 is the best – developed

  1. Based on whether people are staying on the landing page are they clicking and scrolling
  2. Ad Relevance- If your website is showing exactly what people are searching for

Expected click through rate (CTR)

Ad Rank– Where your ad will show up the person W/ the highest Ad rank will show up first

( Max bid X quality score = Ad rank)


** Work To increase quality scorer to have the best experience with google

Campaign Settings

Networks: Uncheck both sides for searched networks and for display network

Locations: Pick Unites States

Languages: English

** Audience segments: groups of people with specific interest and demographics to show ads to

– Add this if possible

Keywords and Ads – make sure you use symbols ( ” ” , + , [ ] )

  • Use : Exact matches
    • Phrase Match
    • broad Match modifier
    • Broad Match ( W/ free account )

THIS SECTION IS VERY IMPORTANT

Make sure you add in display path text to increase visibility and Ad rank

  • Keyword Planner :
    • Go to ” Tools & Settings” in Toolbar Then ” Keyword Planner”
    • “Discover New Keywords” Then Type in Keywords

A New Ad Group should be created for each Keyword

  • use exact match
    • modified broad match
    • phrase match

Create New ad headlines using keyword in the headline adding adjective ( ie. best keyword discovered etc )

Install Google analytics w/o google ads account

Gel data first then optimize by working at keywords that are higher converting

  • increase bid Then on higher converting keywords
    • decrease bid Then on lower converting keywords
    • turn off Then keywords that are not working

Make changes in each ad group one at a time

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