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Creating a Social Media Campaign

Task 1: Keyword Research Using Chat GPT
Go to Chat GPT – https://chat.openai.com/
Log in using the credentials in the support portal for Chat GPT
Type this: Create a list of 12 impactful long tail keywords that people are putting into search engines like Google and YouTube concerning starting an assisted living business.
* Change the bolded words “starting an assisted living business” w/ a specific subject for a Niche

Task 2: Create Social Media Calendar
Log in to teams and locate “2024 ASL Campaign Calendar” in the Excel Media Group folder
Create a 12 week posting schedule based on week 1 and 2 (copy and paste column B and C ) for all 12 weeks
Make a copy of the calendar and relabel it “2024 ALA Campaign Calendar” and save it in the ALA Teams Folder –Marketing –Marketing Calendar

Task 3: Create Social Media Contents
Locate all social media content in the EMG folder some of which is here: https://reimagineit.sharepoint.com/:f:/s/ExcelMediaGroup/Epr66lYZTHxDsaUDDvUOnG0BnPDUfAomPYVe0B7oecHJjA?e=BsCJfy
and here:
https://reimagineit.sharepoint.com/:f:/s/ExcelMediaGroup/EkCjGCFuYa5GrS5v1ttHfb4BoXPBq5Sp3g5eoggfzG4BCw?e=jKeSfm
Rebrand it by labeling it under Assisted Living Advisors using the logo where possible
Make sure all content has at least 3 CTA’s

Task 4: Post and Schedule social media content in Hero Post
Post social media content from Roj that has been rebreanded for ALA
Go to Hero Post – heropost.io
Log in using the credentials in the portal for Heropost
Go to Publish All
Upload content
Type the caption
Select the group where you want to post it
Schedule the date based on the social media calendar

Task 5: Build Social Media Following for ALA
Log in to Facebook, Twitter, Linkedin. Instagram and search for 50 new people, places or organiztions to Follow to increase the following for ALA

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